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Posted on February 17, 2015
The project starts when the first shovel hits the dirt and when the first sledgehammer hits the concrete. The Breaking Ground design is about the first move on a big project, whether it be rebuilding an engine in your garage or stretching out the frame rails on a gnarly big rig. Even the greatest works of mechanical perfection had a humble beginning, starting with the first turn of the wrench. Bring out the tools, because you're about to burn the midnight oil.
We founded a company on the values of being diligent, hardworking and dedicated and we want apparel that reflects that vision. The sledgehammer has come to be the symbol of unrelenting determination, a sign that you keep the pedal to the medal and forge on to your destination in the Hammer Lane.