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Posted on Jun 26th 2018
Truckers have a lot in common with our cowboy ancestors. Mounted upon trusted, diesel-hungry steeds of chrome, the grueling lifestyle of wrangling hauls echoes the expeditions made by Texas cattle ranchers of the 19th century. A constant balancing act, Cattle Hoarders tread a fine line between the weight of their cattle and the speed at which they could be delivered. That same dilemma manifests itself today with the duel of speed versus the cost of diesel.
This shirt parts homage to the special connection these two honorable professionals have. The Western-style font of the word Cowboy—and lassos that underline it—embrace the iconic lifestyle of an American Cowboy. While you're out there roaming this beautiful country of ours, be sure you check in with us on Instagram, Twitter, and Facebook to share your stories of life on the open road!
Trucking has never been for those seeking the pencil-pushing structure of a 9-to-5. It’s a noble profession for those who don’t shy away from adventure’s call. From Sunup to Sundown the destination is wherever they choose, and the cards are always in their hands. Never the faint of heart, these Outlaws of modern society embrace [...]
The West Coast has a long history of car culture: They've been fixing up classic cars since the highways were paved and carved through the Rockies. The bustling factories of post-war Detroit were a long drive away from California so people had to learn to appreciate the models that made the trip. Classic car restoration [...]
In the heartland of America, people like to do things a little bit differently. Work doesn't start at nine and end at five. It starts when it needs to and ends when the job is done, even if it means walking into a headwind while swatting the tumbleweed out of the way. Mother Nature doesn't [...]
Before we had the digital alarm clock, there stood the rooster. Chickens used to set the tone for the morning by getting everyone to the breakfast table right as the sun cracked the horizon, and to top it all off, they’d always have some delicious eggs ready for a proper country omelet. Even though the [...]
A nickname can say a lot about something or someone. You can earn one yourself from a legendary night out with friends, or secretly use one for the motorcycle you’ve been working on rebuilding for years (It’s Carol, we won’t tell anyone though.) With Kenworth trucks, they’ve earned their nickname through years of being large [...]
Everyone who's been out on the asphalt knows the familiar smell of diesel but those in the Hammer Lane know something else: How addictive it can be. True addicts remember the first time they smelled an engine blasting coal with its hundreds of horsepower roaring, shaking their whole body. An engine burning hot and clean is a beautiful thing [...]
Eat. Sleep. Drive. Repeat. For truckers, it is so much more than a catchy saying branded on a t-shirt. For us, it is a way of life, representing and defining us. It’s a mantra shown with pride, like the callused hands of those who aren’t afraid of a long day’s hard work. Ask anybody who's been [...]
Sometimes you just can't shake a nick-name. Freightliner trucks have always been reliable and rugged, trusted companions you can count on, but they've never had (or wanted) the reputation for being a luxury vehicle. The FreightShaker design represents a truck that gets the job done even if it takes a little bit of rock-and-roll. The [...]
Trucking can throw a lot of curve-balls at you: Sometimes it's a swirling snowstorm and sometimes it's a thrown piston. What's important though, no matter the hardship, is the age old mantra "Keep On Trucking." No matter where you herald from, truckers know you gotta keep moving. There isn't a better representation of perpetual motion than a vintage Mack Truck. A [...]